Giuseppe “Joe” Pennisi and Nicholas Krieger have been selling rockfish, petrale sole and other fish from their boats as part of this exciting new project at the Port of San Francisco that allows fishermen to selldirectly to retail customers from their boats.
The Northern Waterfront, including Fisherman’s Wharf, Hyde Street Pier and Pier 39, draws 15 million visitors a year, according to the Port, yet few people — whether tourists orlocals — are able to take part in the traditional fishing culture there.
“It’s fun seeing people at the dock,” Pennisi said. “Sometimes we had 30 people hanging out.”
The Pennisi family has a long tradition of sustainable fishing in California and has been trawling in the waters off of California since the early 1900s. Giuseppe “Joe” Pennisi started fishing in California when he was seven years old. Beginning his career working on his father’s boats, he has made a career fishing everywhere from Monterey to the Bering Sea. In 2000 he purchased his boat the Pioneer and launched Pioneer Seafoods.
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